For customers, our value firstly lies in the convenience of this service compared to other grocery shopping methods, which means there’s no extra investment in the option especially for our primary customer group who values efficiency and convenience when it comes to daily grocery shopping. Moreover, it gives people who want to support local agriculture a ready way to do so. By making the source of produce and their contribution to local farms more transparent, we want to help build the connection between consumers and farmers, thus encourage long-term participation of both sides.

We want to provide farmers, especially those who run small scale family farms, with another steady income source through our platform by increasing their social presence and by compensating the variety of products between different CSA farms.

Since currently the majority of customers to CSA are middle class households who have a more stable life style, we believe there’s an opportunity to absorb younger customers to purchase local produces, by understanding their needs and life styles.